Monday, February 4, 2013
Ben Callner's 'Goat 4 Sale' Doritos commercial was the seventh most popular commercial at the Super Bowl. It came in second among Doritos commercials shown during the game.
Ben Callner made it to the Super Bowl. Callner, who works with PoGo Pictures in Decatur, directed “Goat 4 Sale,” one of two Doritos commercials aired Sunday night during the Super Bowl. "Goat 4 Sale" was the seventh most popular commercial shown during the game as measured by USA Today's Ad Meter, Ashley Wilson of PoGo Pictures said Monday morning. But it finished behind the other Doritos ad, "Fashionista Daddy," meaning Callner didn't win a cash prize or the chance to work with director Michael Bay on the next "Transformers" movie. Still, Wilson said, it was an honor for "Goat 4 Sale" to be shown Sunday night. Five Doritos ads competed for the chance in an online Facebook poll. Callner was still in New Orleans on Monday and could not be…
Tuesday, January 29, 2013
'Goat 4 Sale,' a Doritos commercial produced by Ben Callner of Decatur, will air during the Super Bowl if it gets enough online votes. He's competing for $1 million and a chance to work on the next "Transformers" movie.
Ben Callner is trying to reach the Super Bowl of advertising, which is the actual Super Bowl. Callner, of Decatur-based PoGo Pictures, directed "Goat 4 Sale," one of five Doritos commercials competing in an online poll for spots in the Feb. 3 Super Bowl. The 30-second ad shows the ups and downs of a relationship between a Doritos-loving man who buys a Doritos-eating goat. It ends badly for the man. To vote, go to the Doritos Crash the Super Bowl Facebook page and click on the box above the "Goat 4 Sale" commercial. The deadline is 11:59:59 p.m. Tuesday. The director of the most popular Doritos ad on the Super Bowl, as judged by USA Today Ad Meter rankings, wins the chance to work with director Michael Bay on the next "Transformers" movie…
Thursday, January 17, 2013
A Doritos-loving goat terrorizes its owner in this video ad directed by Ben Callner with Decatur-based PoGo Pictures. The video will run during the Super Bowl if enough people vote for it.
A director with a Decatur-based production company is battling for a spot in the Super Bowl. Ben Callner of PoGo Pictures directed “Goat 4 Sale,” one of five video ads entered in the Doritos Super Bowl Commercial Contest. To win, he needs help from the home folks. The top two commercials will run during the Super Bowl, with the winners selected by people just like you. To vote, go to the Doritos Crash the Super Bowl Facebook page and click on the box above the "Goat 4 Sale" commercial. PoGo has produced commercials for the Georgia Lottery Commission, Scana Energy, the Weather Channel and other companies.