Book Festival Launches App

has come up with a new way for folks to find their way around the festival over Labor Day weekend.

In cooperation with Lenz, the festival marketing firm, the book festival has launched the Decatur Book Festival app of iOS. It's free and now available at the App store. This is what the book festival says.

The app allows users to quickly find events they are interested in. Attendees can browse by author, title, genre, stage, category, track, or time—and can create and save a personalized schedule to steer their festival experience.

The app also has a mapping function to help attendees find the right stage, as well as allowing attendees to tweet and post their experiences at the fest.

Lenz president Richard Lenz said the app was created with book lovers and festival goers in mind. "It is our goal that the app will enhance the DBF experience for our attendees," he said. "I think they’ll find it to be a fun and useful tool for navigating the festival’s incredible list of literary offerings."

Lenz credited a partnership with the festival to conceive the app, and the programming skills of Lenz Lead Web Developer Ricky Pattillo to make it a reality.

More than 70,000 bibliophiles are expected to converge on the downtown Decatur Square for the seventh edition of the AJC Decatur Book Festival Presented by DeKalb Medical during the weekend of August 31-September 2.

Lenz handles all aspects of the festival’s branding and marketing communications, including marketing strategy, PR, graphic design, web development, and digital/social media marketing.

Lenz plans to launch a version for Android in 2013.