The Effect of $10 Billion of Marketing on Children's Health?

A possible correlation to the food companies marketing efforts and the rise of childhood obesity.

Childhood obesity has tripled in the past 30 years. Food companies spend $10 billion a year marketing in the United States, and 98% of that is on foods high in fat, sugar, or sodium.

Journal of Pediatrics, November 2012

You will need to decide for yourself if there is any correlation there or not.  My belief is yes.  And as such, it may be wise to help monitor your child's exposure to these marketing efforts.  Likewise, make sure you are making healthy choices for you and your family.

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prettyflower January 30, 2013 at 05:02 AM
I agree and would like to hear more.
Lisa Cohen January 30, 2013 at 11:42 AM
i believe it is a complex issue that comes down to education on basic levels. i think the companies have been extremely aggressive and misleading and profit has taken a front stage over health. when you add that the large corporations control the government to the point of skewing laws and getting subsidies (ie...corporate welfare) so that the most unhealthy foods..ie...things with high fructose corn syrup, chemicals, gmo oils, unhealthy fats, etc... are also seemingly, on the surface, the cheapest, it is difficult for many people to see beyond that. i t's a sad combination between the marketing of unhealthy foods and a basic ignorance and/or apathy that the "cheap" stuff is actually more expensive in the long run that is causing so much of our sickness in our society...from depression to heart disease, ADHD, autism, cancer, etc...no one "cause"...many factors...and food is a MAJOR one. But it's hard for a family of four to realize that spending $4 on some organic fruit to snack on will save them their health...AND $$$... over spending $4 on some processed family size box of mac and cheese or other such unhealthy (non) food. as a holistic nutrition counselor and educator, i sometimes just take clients on a supermarket tour, helpING bring to light common misperceptions. "whole grain" or "organic" or "vegan" or "gluten free" even are not necessarily synonymous w/ "healthy"...it's time we fine tune our lifestyles..and it begins w/ AWARENESS:knowledge is POWER!
Dr. Andy Vantreese January 30, 2013 at 04:01 PM
Great Commentary Lisa. I know that you are right on point and I appreciate you sharing!
Lisa Cohen January 30, 2013 at 09:17 PM
thanks for bringing up this important topic!


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