What Do You Think About This Name? Brewhouse Cafe Avondale

Owner decides on the name for the Avondale Estates watering hole.

The name game is ending for a popular Avondale Estates watering hole.

Denise Gerard confirmd Monday that she has settled on Brewhouse Cafe Avondale as the name for the bar on East College Avenue.

In the last three and a half months, it's been called the .

The Brewhouse Cafe Avondale will be a non-smoking, family sports bar, she said in an email.

"We are just working on our new signs hope to have them up by next week," she said.

How did one bar end up with four names in less than four months?

The James Joyce opened in 2002 and developed a loyal following. It had an Irish theme, with dark wood booths and framed posters celebrating Irish sports and culture hanging from the walls.

and reopened a few days later as modeled after and run by the Hail Mary sports bar in Grayson. The dark wood booths remained, but multiple television were now attached to the walls.

Gerard said she expected the Hail Mary folks to keep running the bar, but they pulled out in December. Gerard started took over the pub again, needed a new name quick and went with the Avondale Arms.

But she knew that wouldn't last, and she was leaning toward a name similar to that of her other bar, the Brewhouse Cafe in Little Five Points.

Readers, what do you think of the new name? Answer in the comment box below.

Cynthia January 10, 2012 at 02:00 PM
I love the new name and "cafe"suggests that it's not just about serving alcohol, but more family friendly. Great name. I've never visited the JJ Pub or the Hail Mary or the Avondale Arms, but I plan to go with friends to the Brewhouse Cafe-Avondale.
Georges Edeline January 10, 2012 at 02:07 PM
Good one!
Julia Ewen January 10, 2012 at 06:11 PM
I still say it sounds like Brewhouse #2. While the owner may like linking her properties for corporate and advertising purposes, it still smacks of commercial me-too-ism which is not in keeping with Avondale Estates' development plans. We are trying to be a unique community, building on the Tudor Village theme. How about Tudor Village Board and Brew? And there are two other establishments nearby already with Cafe in their titles: Our Way Cafe and the Avondale Pizza Cafe/O'Keefe's. Do we need yet ANOTHER CAFE? !! I do like that the owner says she is committed to making it family friendly. But the best thing she can do to attract the locals is to serve food that is local, tasty, and a good value--and a cut above bar food. In today's NY Times, columnist David Brooks notes that senior citizens have 47 times the net worth of households led by people under 35. These are the people with the discretionary income, not the Soccer Moms and Dads, who are hard pressed now to keep up the mortgage and the fees for the kids to keep playing--if they still can pay them. Many olderwomen don't want to cook any more, but they would like more than wings and sandwiches. And they are often going out alone or with a group of women. Just some food for thought to chew over.
Zac Johnson January 10, 2012 at 06:31 PM
will the drink menu be the same, or at least similar to the L5P location?
John Findley January 11, 2012 at 01:31 AM
Please visit and support the food and people are very good. We need this place in our neighborhood
po January 11, 2012 at 02:16 PM
A welcomed change. If you've never been - go. If you've been recently and didn't like it - go back. The menu has changed. The food is good (pub, comfort food, but good nonetheless). Old staff is back and new staff is good. Beer menu is changing and they should have a better selection than Hail Mary's.
Julia Ewen January 12, 2012 at 12:15 PM
I went back on Wednesday night, and I like the new menu. It has a lot of items from the old James Joyce menu. I ordered the nightly dinner special--ribeye steak with mashed potatoes and green beans. The steak arrived medium well instead of the medium rare that I had ordered, but the flavor was still good and the meat juicy and tender. I declined the server's offer to return it to the kitchen for one done to my specs. The beans had enough crunch that i think they were fresh, and the potatoes had enough substance that I think they were from "real" potatoes also. The bartender from the Joyce is back, and my Rob Roy straight up was its old self again. The glass of pinot noir, although not on the menu--which featured only beer--was a good accompaniment to the dinner. The Joyce's brunch menu is back intact. I'll come back with friends and try the brunch. I'm encouraged that the owner is lisetning to the locals. The server said that a lot of the Joyce's regular patrons are coming back now, and business is better than it was as the Hail Mary.( It's fun to be right!(:-) )
Lauren January 16, 2012 at 06:24 AM
Let's all discus this over a pint!!!!!
John Lemley February 18, 2012 at 12:54 AM
Bring back James Joyce. You had something that worked. Don't break it!
Rich R February 29, 2012 at 06:30 PM
I say bring back the James Joyce! It always felt more like a pub feel than a cafe. Besides the owners must have spent a pretty penny on that original sign. Either way I don't believe a name makes or breaks a place, it's the service and the food that matters!
Lucinda May 10, 2012 at 05:05 PM
I drove past the old James Joyce today. Nothing is in there. Bring back the James Joyce we knew and loved!


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