Business & Tech

Decatur's 'Tweed and Vintage' Bike Ride Part of Growing Trend

CNN used the ride organized by Houndstooth Road bike shop to illustrate the "cycle chic" trend.

Dozens of organized bike rides are held around Atlanta each year, but one that took place in Decatur last weekend caught the attention of CNN.

About 70 riders showed up Sept. 11 for the "Tweed and Vintage" ride put together by Houndstooth Road, the bike shop on Church Street in Decatur.

Riders were "encouraged to dress in the spirit of the occasion with your finest autumn tweed or vintage looks."

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The article on CNN noted that

Style-themed bike rides are just one way in which advocacy groups are hoping to shed bicycling of its strict association with competitive racing and make it more appealing to casual riders and potential commuters in the United States, especially in communities such as Decatur making bike-friendly strides.

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Bike stores are also showing up within those communities that look more like trendy boutiques than repair shops, with the goal of redefining urban bike culture. The target customers are new and aspiring cyclists, and commuters who might be turned off by the functional atmosphere of traditional bike shops. What they'll find are upright and cruiser bikes in pink and green, helmets like equestrian caps, woven baskets, canvas and leather panniers and, literally, bells and whistles.

The local ride started at the Sq/Ft Boutique early on Sunday afternoon. The riders rolled to Oakhurst and Kavarna coffee shop for aΒ  beverage and finished the ride at the Marlay House on West Ponce.


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