Winter Wren Boutique Opens and Hosts Official Grand Opening Celebration

Winter Wren, a brand new womenswear boutique located in the heart of Atlanta’s Virginia Highland neighborhood, is thrilled to celebrate its arrival with a stylish soiree on Thursday, February 6, 2014.

The second Atlanta offering from Winter Hodges, veteran retailer and longtime Virginia Highland resident behind Atlanta’s beloved 310 Rosemont boutique, Winter Wren features comfortable yet sophisticated womenswear with a curated selection of ready-to-wear apparel and accessories from posh brands like Free People, BB Dakota, Michael Stars, Hunter Boots, Kensie, Aryn K., BCBG Generation, Diane Von Furstenberg, Rebecca Minkoff and more.

From party-wear to casually chic weekend-wear, Winter Wren is bringing new options and an alternative shopping experience to Atlanta’s fashion set. 

"While I have boutiques across the Southeast, to have my first name sake store in the heart of the Virginia Highland, the neighborhood I call my home, is more than a dream come true. Winter Wren is more than just another women's clothing store; we strive to offer an authentic shopping experience and are dedicated to building the community that surrounds and supports us. It is truly an honor to open my second boutique in Atlanta and I consider our community to be THE most solid ground as a building block for great things to come," says Winter Hodges, owner of 310 Rosemont and newly opened Winter Wren.  

The new boutique, located on the corner of Virginia and North Highland Avenues, has an intimate feel complimented by a mix of rustic and modern elements.  Large storefront windows allow for natural light and create an edge of airiness that permeates the space while several chandeliers throughout provide light during later hours. A curated collection of women’s apparel, shoes, jewelry, handbags, leather goods and gift items sits perfectly arranged upon custom shelving and well organized wall racks.

Two large fitting rooms, located toward the back of the store, allow customers the option of trying before buying while Winter Wren’s expert sales associates provide styling advice and next-level customer service. A large floor-to-ceiling, custom-built bookcase in the back of the boutique displays the shop’s impressive shoe and handbag selection, as well as an assortment of lifestyle accessories by brands like Voluspa Candles.

Season to season, Winter Wren will offer customers an array of expertly merchandised inventory from brands like Michael Stars, BB Dakota, Ella Moss, BCBGeneration, French Connection, Wildfox, Aryn K., Joie Soft, Double Zero, Addison, Tuile, Charlie Jade, Kensie, MM Couture, Greylin, Jack, Karlie, Umano, and Seven For All Mankind, as well as jewelry, shoes, and handbags from designers like Sam Edelman, Michael Kors, Rebecca Minkoff, UGG, Minnetonka, Jessica Wren, Hobo and Ty Jewelry.

As one of the first boutiques in the city to embrace the shop-within-a-shop concept, Winter Wren has teamed up with Free People to offer a large selection of clothing by the popular lifestyle brand best known for their feminine and bohemian design aesthetic. Whether searching for the perfect piece to complement their existing wardrobe or a brand new head-to-toe look, Winter Wren is sure to become a new go-to for style-savvy shoppers.

To mark its official grand opening, Winter Wren will host a celebratory evening of shopping and cocktails on February 6, 2014 from 6 to 9 p.m. 

Guests are invited to sip on signature Cathead Vodka cocktails while shopping a special selection of Free People merchandise at a 20% discount. Live jazz will set the soundtrack for the evening as guests mix and mingle and enjoy fresh sushi and bites by Genki Noodles and Sushi. A Free People giveaway will round out what is sure to be an unforgettably fashionable evening.  

Winter Wren is now open to the public and is located on the corner of North Highland Avenue and Virginia Avenue at 1004 N. Highland Ave. Atlanta, GA 30306. Hours of operation are Monday through Friday 11 a.m. to 7 p.m., Saturdays 11 a.m. to 8 p.m. and Sundays from 11 a.m. to 6 p.m.

For more information please visit www.facebook.com/winterwrenatl or call (404) 888-9736.  Stay connected on Twitter and Instagram at @winterwrenatl and on Facebook at www.Facebook.com/WinterWrenATL.